Getting around the domain name issue can be tricky if you don’t know the ins and outs of securing the right one. A domain name is like your home address. When your friends or relatives that don’t know the direction of your home decide to come to visit, your home address is key to navigating their way to your home easily. So when choosing a domain name, you have to be as brief and clear as possible to enable consumers to find your online business easily. To achieve that, ensure to avoid the following when buying a domain name:
Don’t buy a domain name with other extensions other than .com, .org and .net
When performing domain name registration, it’s common to get prompts or advertisements dancing on or across your screen asking you to pick other domain extensions like .technology, .us or .info. While these domain name extensions may not negatively impact a nonprofit organization business, they can affect a business that’s profit-oriented. For example, if you’re seriously considering creating a successful online business, then you should only pick the .com extension, as it’s very popular with consumers.
Avoid dashes, numbers, and abbreviations when looking to buy a domain name
It commonplace to see potential business website owners tweaking their domain names using dashes, hyphens or numbers. This, typically, happens when they discover that their original domain name has already been taken. You want a domain name that is easy to say without having to spell it out. That will play to your advantage, as customers will be able to spread your business by word-of-mouth without having to spell it out. A domain name with dashes, hyphens, and numbers also affects a site’s recall value. When a customer wants to return to your website to make purchases, they are more likely to run into an error when typing out your domain name in their web browsers. They hate that.
Don’t buy a domain name without checking out its history
You may choose to buy an expired domain name instead of performing your own domain name registration. That’s okay. But you must do your due diligence. You run the risk of stumbling into legal problems if you just buy a domain name without checking its history. The domain name might be exactly or nearly the same as another company’s trademark and if you try to use it, the other company might initiate a law suit. Also, make a point to determine the domain name Page Authority and Page Rank to ensure the expired domain has a good SEO reputation. Additionally, don’t forget to check whether or not the expired domain name carries a Google ban or Adsense Ban. Get domain name details from the WHOIS directory or ask from the registrar just to ensure you’re on the safe side. If you don’t do your due diligence, these things could catch up with you when your business starts to boom.
Buy a domain name with country code extensions when your business focuses on a particular country or region
The fact that generic top level domain names are popular doesn’t mean they can be applied anywhere. For example, if your website only targets consumers within a country or region, take advantage of a region or country specific domain name extensions. Country specific domain examples include .us, .uk, and .nz. Examples of region specific domain name extensions include .newyork, .london, and .madrid.
Domain name registration is a critical part of securing a domain name. You might also consider consulting a lawyer just to make sure the domain name remains yours until the end of time. If you have doubts about an expired domain, always check out its details in the WhoIs directory.