The rate at which the online space is growing is astounding. As of today, more than 1 billion sites exist online and more than 140, 000 websites are built every day. These figures are projected to increase substantially moving forward. This trend has driven up demand for domain names. Today, if you perform domain name search availability, you’re more likely to find the domain already taken. In that regard, new domain names (. technology, .hospital, .jobs) have started to mushroom to replace the tradition yet scarce top level domains such as .com, .org and .net. While these new domain name extensions easily identify your business, there are certain aspects you need to know before registering them:
To register and buy a domain name with new extensions is a risk to your investment
The excitement about the new domain name extensions has seen many website owners abandon their old domains to pursue the new domain names. Some have chosen to transfer their old domain names to the new domain names. While this can make business sense, they run the risk of losing a lot of investment. Domain name age matters to Google, and it tends to rank old domains higher than new domains because of trustworthiness. So a business owner is likely to lose all the traffic, search engine rankings, and visibility built over time, since transferring that data to a new domain is almost an insurmountable challenge. This means that, as a business owner, you need to tread carefully when thinking of changing to the new domain.
New Domain name registration can dilute your brand trust
Let’s face it; customers are used to top level domains like .com, .net and, .org. Because of this familiarity to these top level domains, they have established trust in those brands. Transferring your business to the new domain name can bring trust issues since consumers are not familiar with them. It might take some years for customers to develop faith in an online platform that has an unfamiliar domain name. In fact, a research study conducted by Domain Name Wire shows that consumers are a bit skeptical of the new domain names. So if you’re thinking of shifting to the new domain name, develop a strategy to transfer the trust you’ve developed over time to the new platform.
To buy a domain name with the new extension is costly
Top level domain names such as .com, .org and .net cost an average of $ 10 in terms of yearly maintenance. The new kinds of domain names are relatively expensive. On average, you’ll have to pay an average of $ 20 to maintain a new domain name. Large corporations can pay upwards of $39 to maintain new domain names yearly.
New domain name registration presents hijacking challenges
The roll out of new domain names has brought chaos to the domain name world. Case in point; ICANN Okayed both singular and plural new domain name extensions to exist. So you’re bound to meet domains that look almost the same such as .hospital and .hospitals or, .hotel and .hotels. Unless some additions are included in these kinds of domain names, a customer may end up in a wrong hospital or hotel. Generic top level domain names like .com, .net, and .org are less likely to have this kind of confusion.
Choosing to buy a domain name with the new extensions can be a game changer for your website
While top level domains (.com, .org, .net) have a great recall value and appeal a lot to consumers, the new domain names can be a game changer for your business. New domain names allow you to make them longer, which means you can make it keyword-rich. Statistics have shown that keyword-laden domain names increase the visibility of websites and enhance click-through rates.
Selecting the right domain name ensures you establish a robust online presence for your business. But getting the best requires meticulous research and testing. It gets tricky particularly if you want to adopt the new domain names. Keep the aspects listed above in mind before you make that decision.
— Rave Review (@RaveReviewBiz) 8 de octubre de 2017